The first thing that caught my eye during this week’s module was the brightly coloured graphics. I looked at them and thought well this looks like fun. The quote “A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most” didn’t surprise me at all because that’s what I look at on Facebook it’s really the reason why I opened an account and probably why I still have one. So looking for 3 images that explained what content strategy was, was an exciting challenge. So here is what I came up with.
I found this one to accurately describe what content strategy is from beginning to end and back again. You have the Hub which is the website, blog or portal the tool you want be to visit. Then you publish useful content you want to share such as videos, webinars and even infographics in and deliver this content in a manner that is interesting and appealing to those who visit your site. You then add some content marketing on social web sites, interact with other bloggers as well as search engine marketing in Google, Yahoo or Bing. This combination will bring traffic to your site.
This one I found to be a much simpler explanation. Researching what content strategy is quite a few definitions came up. I find this image clearly explains what it is, a blending of the 3 topics. You have your business goals, what your website, blog, etc wants to accomplish. You then place the information you want to use to accomplish these goals and align it with what the users need. In the middle you have content strategy the balance and blend of all 3.
This is also a good example of what content strategy is but all the different options available for achieving successful content strategies. Unlike the last picture which is a simple explanation this one goes deeper into the key ideas. It breaks down the overall themes into small sub sections with a wide variety of options within them. Overall I feel this one combines the best parts of the other images and adds to it.