When I learned what our assignment was for this week’s class I immediately ran all over my house looking for QR barcodes to scan. Thinking I would find a 50 quite easily I looked at every product, magazine or flyer I could find. I found roughly 7. I was quite surprised because I remember a few years back almost everything had a QR barcode. I found an interesting article that discusses how QR codes are dying out largely due to over saturation and the lack of knowledge surrounding what they actually are. Honestly this was the first time I ever scanned a QR code. I knew what they were but from my friends who had Blackberry’s (back when people actually had BlackBerrys) and they used them to add each other to BBM and would scan the QR codes but it would just take them to the advertisements website which was already on the ad itself. In the QR codes I scanned 5 took me to the website which didn’t offer any new information from what was already in the ad. 2 had YouTube videos that offered more information in the ad and were actually quite entertaining. I watched these videos and looked around the site a bit. Progress but didn’t really offer up anything to keep me on the site.
The thing I learned the most from this week’s assignment is that in a lesser known social web application you need to offer the consumer something different. Linking me over to your website isn’t going to do it. I saw it was a website and just closed it. What I liked best about foursquare was the discounts it offered from local businesses both big and small. I also discovered some interesting local spots that I didn’t know about. Foursquare offers some incentive for checking in which is one reason why in 2011 there was 1 billion check ins. Going forward I won’t be using the QR reader but plan to continue to use Foursquare I think it will fit in nicely with my other social web use.
3 examples of possible use of the platform for public relations
- Cross publicity between social web platforms- Foursquare may be a lesser known form of social media but has the ability to link to Facebook and Twitter. When a user checks-in and connects that to their other social web site it promotes foursquare but also the establishment itself. Reaching that users friends, followers, etc. a vastly larger audience then it may have reached previously. A business can have a Facebook page or Twitter page but if they don’t have followers then its messaging isn’t getting out there. This will allow for a bigger reach for publicity of their business. For PR as a whole you reach more people through with your message and connect it through multiple platforms.
- 2. Real time communications both good and bad- When someone checks-in to a Foursquare location it gives them the ability to leave comments, like or dislike the page, take photos and more. If a business owner is properly managing their Foursquare page they can acknowledge comments both good and bad. They can respond to the mayor or their page and recognize their loyal patronage. By responding to a consumers it deepens the relationship they have with the business
- 3. Connecting communities– Foursquare allows for people to connect with local business’ and for those business’ to connect with their customers. In a small county where I live “a more desirable approach is to target your promotions to as many users as possible. This not only encourages the use of location-based apps like foursquare, but also allows you to entice a wider customer base. In many instances you’ll be able to drive immediate traffic away from your nearby competitors with these kinds of promotions (sprout insights, 2010). Being on Foursquare can allow for promotion of this small business and offer incentives the larger ones may not since they may not leverage the power of Foursquare.
Overall, I believe that QR codes need a facelift. Right now they are boring and often don’t even work. Consider a contest or draw of some sort for people who scan the QR code. Make it worth the effort for people. Foursquare I think is a great idea, I have discovered lots of local places that offer great incentives for going along with support local small business. I actually had my first check in tonight. I will definitely continue to use it.
From the articles I read and from the use of my own twitter account I believe “promoted tweets,” “promoted accounts” and “promoted trends” possess great value for an organization. Even if a user doesn’t click on the tweet or look at the trend it still brings attention to the organization. From the articles listed below I have found that promotions done through twitter have been very successful for cirque de soleil, consumer media network and PF Changs. PF Changs first use of promoted accounts was so successful they have done it several times since. Spending $25,000 they received in the “first four days of the campaign, P.F. Chang’s said roughly 1 million people clicked, recirculated or otherwise interacted with the Twitter ad”. The consumer media network had an increase in follower base by 350%. As an organization you would have to look at the success on both large and smaller scale companies. Having 1 million people interact with your tweet over a four day period is well worth the $25,000 price tag. I myself often stop to read the promoted tweets or I will look at the promoted trends. I don’t always click on them but they are on my radar now, where before they never would have been. Coca Colas promoted trend netted them 86 million impressions on twitter and for the tens of thousands of dollars it costs it was well worth the purchase. Considering Coca Cola has spent much more on the advertising ventures and probably did not end up with such successful results. I believe an organization that does not recognize the clear value of promoting on twitter is really missing out on a great opportunity to increase awareness of their product. The articles also stat that the average consumer engagement rate sits at around 2% whereas on twitter it averages 6% consumer engagement. 3 times the industry average for a relatively low cost is really money well spent. In most of my searching for costs on “promoted tweets,” “promoted accounts” and “promoted trends” almost all of the articles talked about the success an organization had using twitter as a promotional tool. This says something about the ever growing power of twitter. As well twitter promoted tweets seem to offer continued success whereas Facebook promoted ads don’t see to give as much value you for the money. On blogger wrote “the Promoted Post campaign promised an estimated reach of 2100 people for $30.00. Facebook came pretty close to collecting the full $30, with the campaign closing out at $27.28. They overestimated advertising reach and delivered a mere 55% of the paid impressions. Our other two Promoted Post campaigns are also failing to reach anywhere near the Facebook estimates an even strong argument for the clear value of twitter. I’m looking forward to see what my classmates found when doing their research as well. If they also found mostly success stories or discovered more information about it not working for organizations. Can wait for the comments!
My names Ashley Campbell and this is my first time blogging. I am an avid social media user however have never gotten into blogging. So hopefully I will get better at this as the courses continues. Below is my first post.
In chapter two of our textbook it discusses the value social media can add to an organization. The book states there is two ways to use social media, for entertainment purposes and for building a community around your company. I know alot of work places where their computers are blocked from entering social media sites. The question is, is this a good thing or a bad thing. An employee who is playing games or commenting on friends photos will not add any value to a business` social media program. However an employee posting about up coming product or monitoring social media for negative responses will. Social media in the work place has this stigma attached to it. There are also legal obligations when a business uses social media. I have attached an article below to blog Canadian Business, which discusses the ethics and law on social and the workplace. Its an interesting topic in that how do you draw the line between acceptable workplace social media and usage and what isn’t. How would this be monitored. I am very much looking forward as the class progresses seeing how organizations deal with this matter and what my fellow classes mates think of it.